AI Elements of Style

Practical AI Style

Navigate the AI Revolution with
Style and Control

Essential Elements for Building Your Own AI Style Guide

Artificial intelligence is transforming business at lightning speed—but are you steering its power, or is it steering you? Practical AI Style is an indispensable guide for crafting an Organizational AI Style Guide, ensuring clarity, consistency, and responsible AI interactions across your organization.

For business leaders and those responsible for implementing AI or its outputs, this book provides essential tools to maintain brand voice, mitigate the risks of uncontrolled AI, and avoid inconsistencies that can erode trust.

In an era where AI's influence is rapidly expanding, Practical AI Style equips organizations to master the elements of AI communication, ensuring responsible, effective, and on-brand usage.

Available June 2025.

Why You Need Practical AI Style

  • Define purpose, policies, and essential AI style and usage rules.

  • Design structured AI workflows and refine interactions.

  • Ensure AI reflects your organization’s voice, values, and ethical standards.

Key Features

  • Step-by-step tools for crafting your AI Style Guide.

  • Kickstart collaborative AI exploration.

  • Inspired by Strunk & White for clear, concise AI communication.

  • Offers on-demand guidance with our AI agent, providing real-time feedback and customized recommendations.

The Need: A Style Guide

Imagine social media’s early days with a style guide—clear principles, best practices. The ensuing chaos and reputational damage could have been largely avoided. AI presents a similar inflection point. A robust AI Style Guide is not merely advisable, but essential to responsibly unlock AI’s potential. It provides a roadmap, guiding experimentation and laying the foundation for effective and purposeful AI usage. Especially critical with rapidly evolving AI, framework development for such a dynamic landscape has inherent limitations. Yet, even provisional guidelines offer valuable direction—helping organizations navigate AI adoption complexities, mitigate risks (misinformation, bias), and establish frameworks for authentic communication.

Without a guide, you risk a Wild West: AI running amok, potentially damaging brand and eroding trust. Organizations often struggle with the tension between continuous discovery and the need for stability and control—hindering progress. A transformative Style Guide provides a vital foothold—acknowledging the uncertainties ahead. It offers an action framework, ensuring usage, ideas, and innovations align with strategic norms. It articulates an organizational perspective—a starting point, acknowledging strategy’s incompleteness.

What Is a Style Guide?

An AI Style Guide defines principles and best practices for creating and using AI-generated content—ensuring alignment with brand, values, and objectives. It establishes normative AI usage controls. A traditional brand style guide articulates an organization’s value proposition; an AI Style Guide does the same for AI—internally and externally. This includes articulating AI values, emphasizing transparency, and clarity of purpose—visibly demonstrated and supported at every level.

What a Style Guide Is Not

An AI Style Guide is no substitute for governance, regulation, or ethical considerations. It focuses on usage norms—assuming integrity and agency. Legal and ethical ramifications of AI use remain crucial. This guide navigates the how of AI usage, not the should.

Strunk and White’s Example

Strunk and White’s The Elements of Style, despite its brevity, has profoundly impacted writing and communication. It distilled the core components of clear, concise prose, much like chemical elements form the building blocks of matter. Inspired by these timeless principles, Practical AI Style identifies the essential elements of effective AI communication. These fundamental elements, like their literary counterparts, combine to form the diverse landscape of AI systems and applications. This guide focuses on these building blocks, recognizing that their combination and application—rather than exhaustive catalogs of every AI configuration—drive progress and innovation.

Coming June 2025

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